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Missouri voters mobile and retail sports betting, allowing controlled books to take bets next year.
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The sports betting tally procedure gone by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states surrounding Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting wagering this year.

" Missouri has a few of the very best sports betting fans worldwide and they appeared huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we desire to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and guarantees we no longer lose valuable tax profits to our surrounding states. Most notably, the passage of Amendment 2 implies a new, dedicated, long-term funding stream for Missouri class."

Missouri sports betting next actions

Voter approval suggests as much as 14 mobile sportsbooks could begin accepting bets next year. It is unlikely all 14 offered licenses are utilized.

DraftKings and FanDuel financed nearly every dollar of the "yes" project and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying cost).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, regardless of opposing the tally measure, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely launch their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will release mobile sportsbooks.

The remaining six licenses are scheduled for each of the major expert sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most prominent advocates of the tally measure.

Along with DraftKings, FanDuel and Caesars, Missouri wagerers must anticipate other leading national brand names consisting of BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.
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Launch likelihood tiers IF Missouri citizens authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally measure allows every Missouri gambling establishment to open retail sportsbooks on their respective properties. Most if not all 13 casinos handled by the 6 casino operators are anticipated to open in-person sports betting alternatives such as sports betting kiosks and possibly devoted, full-service sportsbooks.

The six sports betting groups can also open in-person sportsbooks within or adjacent to their respective home playing locations. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.

The language around the tally measure requires the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering campaign comes regardless of millions in financing opposing the measure from one of the state's largest sports betting stakeholders.

Caesars spent countless dollars to defeat the procedure. In most other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is given a minimum of one license per handled property.

Because scenario in Missouri, Caesars would be paid for a minimum of 3 potential licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property model, companies can either open additional internal books or, more frequently, farm out the license to a rival that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting deal with market share, might potentially have an upper hand on their competitors by making the pair of untethered licenses. It remains to be seen which two books will make these slots, however the language around the tally measure would appear to prefer the two national market leaders.
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Polling previously in the year revealed the "yes" vote with a small lead. Support efforts were reinforced by 10s of millions invested by DraftKings and FanDuel.

A series of television and radio ads focused on the profits legal sportsbooks would generate for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans' advertisements were misleading and the 10s of countless forecasted dollars raised would have a minimal effect in a state that already spends billions on education each year.
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